About Us
Meet The Team
Richard Nelson
Richard Nelson is a performance strategist, systems architect, and entrepreneur dedicated to unlocking human and organizational potential at the highest levels. His pursuit of excellence began early. At just *18 years old, Richard won the Canadian Junior Olympic Weightlifting Championship*, establishing himself as a nationally ranked strength athlete. That competitive foundation led him to study anatomy and exercise physiology in depth, developing a lifelong fascination with biomechanics, human performance, and optimization.
From Athlete to Industry Innovator
Richard built his first business in the fitness industry, expanding from a single hardcore strength gym into a successful chain of aerobics studios. He trained competitive weightlifters, powerlifters, and women bodybuilders, while introducing advanced performance technologies to Canada — including biomechanically synchronized training equipment and ultrasonic body composition testing. But Richard’s ambition extended beyond physical performance. He recognized that sustainable success requires mastery of both body and mind.
The Pivot to Personal and Organizational Performance Transitioning into personal development, Richard became an independent territory representative for *Brian Tracy’s Peak Performance Training*, where he deepened his expertise in adult learning and behavioral change. As a *Certified Practitioner of Neuro-Linguistic Programming (NLP)*, he developed accelerated learning frameworks that transformed traditional training into immersive, results-driven performance systems. His work evolved from individual transformation to organizational performance consulting — integrating psychology, productivity systems, and operational strategy.
Transformation Women is his newest venture and fulfills a passion to return to assisting you to attain your peak!
Laura Creavalle
During a 1982 trip to Kingston, Jamaica, Laura Creavalle happened upon a women’s bodybuilding contest and was impressed that the competitor who placed third had a body type similar to hers – a lower body proportionally larger than the upper body.
Upon returning to her home in Toronto, Ontario, she began training to become a bodybuilder. Six months later, she entered her first contest, the Novice Ontario Championships, and won the lightweight title. In 1983, she and training partner Tony Melville joined poses and took second place at the Canadian Couples Championships. A trip to California further stimulated her interest, which resulted in her relocating. In 1986, she won the NPC USA Championships. She earned her pro card by winning the heavyweight class at the 1988 IFBB World Amateur Championships in Puerto Rico.
Professional Career: Laura made her pro debut six weeks later at the 1988 Ms. Olympia contest, a contest to which she would return 12 more times before her retirement. During her pro career, her home country would appear as both Canada and the United States in the competition scorecard. She was runner-up twice at the Ms. Olympia (1992, 1994) and won three Ms. International titles (1990, 1994–95).
Retirement: After coming in 6th at the 2002 Ms. Olympia, Laura retired from bodybuilding. Laura is now an author and personal trainer.
Legacy
Laura was inducted into the IFBB Hall of Fame in 2007. Currently, she is the most successful bodybuilder of Guyanese descent in the world.
• 1983 Novice Canada - 1st
• 1983 Toronto Championships - 1st
• 1983 Ontario Canadian Championships novice - 1st
• 1985 Toronto Championships - 1st
• 1985 The Choice of Champions - 1st
• 1986 NPC Southern California - 1st (HW)
• 1986 NPC California State - 2nd (HW)
• 1986 NPC Nationals - 4th (MW)
• 1986 NPC USA Championship - 1st (LHW and Overall)
• 1986 NPC USA Mixed Pairs - 1st
• 1988 IFBB Caribbean Championships - 1st (HW)
• 1988 IFBB World Amateur Championships - 1st (HW)
• 1988 IFBB Ms. Olympia - 11th
• 1989 Pro World - 8th
• 1989 IFBB Ms. Olympia - 6th
• 1990 Ms. International - 1st
• 1990 IFBB Ms. Olympia - 4th
• 1991 IFBB Ms. Olympia - 3rd
• 1992 Ms. International - 3rd
• 1992 IFBB Ms. Olympia - 2nd
• 1993 IFBB Ms. Olympia - 3rd
• 1994 Ms. International - 1st
• 1994 IFBB Ms. Olympia - 2nd
• 1995 Ms. International - 1st
• 1995 IFBB Ms. Olympia - 5th
• 1996 Ms. International - 2nd
• 1996 IFBB Ms. Olympia - 4th
• 1997 IFBB Ms. Olympia - 4th
• 1998 IFBB Ms. Olympia - 5th
• 1999 Pro Extravaganza - 1st
• 1999 IFBB Ms. Olympia - 3rd
• 2002 IFBB Ms. Olympia - 6th (LW)